How to Write Content That Ranks in 2022’s Crazy SEO Landscape

Do you want to learn how to write content that ranks well in Google, even after Google’s next algorithm update? Today I’m going to break down how to write content that ranks in 2022’s crazy SEO landscape. So look, it comes down to seven simple steps when it comes to writing content that works well in the future Google.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/

How to Write Blog Posts That Are Better Than Any Other Content Piece On The Web (And Rank Page #1): https://youtu.be/7DjgqRPHQGI

The Content Marketing TRAP: Why Writing Content Can Drive ZERO Traffic: https://youtu.be/a5PsN-Zuga8
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One, focus on helping your readers overcome a specific problem. See, when people write content and they’re just like, “Oh, let me do the keyword research.” And we have tools like Ubersuggest that help you do the keyword research, but it’s not just about writing content that gets traffic. It’s about helping people solve their problems.

Number two, spend 40% of your time on your headline. 8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of the article. That’s the power of writing amazing headline. You can get more than 2 out of 10 people to actually click through and read the rest of your article. So really focus on writing attractive headlines.

And you can use tools like Ubersuggest that come up with good headlines. Whenever you type a keyword into Ubersuggest, you’ll see a report on the left-hand navigation called content ideas. These are all the articles that have done well on Facebook and Pinterest and other social networks. Look at that share count. That’ll give you idea of what will work and what won’t work.

Number three, anchor your main topic to the keywords that the have the highest significant search volume. In other words, your keywords should be related to that main topic that you’re writing about.

And you want to build one more thorough piece of content versus having lots of little ones, and that’s why I’m saying look at your main keyword and make sure your other keywords compliment it and are anchoring with it.

Four, build your content outline based on what’s working for competitors and the most relevant keywords that you can find because look, you don’t have to reinvent the wheel. Whatever you’re writing content on, do a search on Google. You’ll see the people who are number one, two, three, go all the way down to 10. See what they’re doing.

Five, offer practical and actual advice. No one wants to read something and be like, “Huh, that was a waste of time. I didn’t get anything out of that.” They want to read your article and be like, “Wow, the article from Neil has got me fired up. I’m going to go out there and work on increasing my SEO traffic.” That’s the kind of enthusiasm you want when you’re writing articles.

Six, do internal linking to other relevant content piece on your website. I want you to avoid excessive anchor texts when you’re doing the optimization or internal linking, and only add internal links that make sense in your long-term content. If it makes sense to link out two, three times or four times or 10 times, that’s fine. Do whatever makes sense. Don’t obsess about the anchor text and do this with your older articles and newer articles.

Seven, nail the basic on-page SEO. From title tags to metadata, to image all texts, the first few paragraphs, your H2 tags, even your URL structures. And if you’re not sure on how to nail that, just go to Ubersuggest.com, type in your URL and go to the site audit report. It’ll tell you all the elements that are off with your on-page SEO and it’ll tell you in order of which ones to fix first, second, third, fourth, and they’ll prioritize which ones will have the biggest impact on your SEO, and just make sure that you fix them in order. And after you do, you can re-crawl your site or page to just double check to make sure everything was fixed.

00:00 – Introduction
00:57 Step 1 – Help Your Viewers Overcome a Specific Problem
01:47 Step 2 – Spend 40% Of Your Time On Your Headline
02:55 Step 3 – Anchor Your Main Topic To Keywords That Have More Significant Search Volume
03:36 Step 4 – Content Outline Based On What Works For Your Competitors
04:29 Step 5 – Offer Practical And Actionable Advice
05:14 Step 6 – Do Internal Linking To Other Relevant Content Pieces
05:41 Step 7 – Nail The Basic On-page SEO ( ubersuggest.com Can Help You )

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

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#SEO2022 #ContentMarketing2022 #DigitalMarketing2022

Comments

hey, i was blogging on WordPress and had some 400 followers but when I shifted to a website on personal hosting, the blog ain’t getting much Organic views. Was getting a hosting, a bad decision?

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Making changes to a website can definitely affect the SEO of the site. You’ll just have to work to build it back up.

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I have had an increase but I have been working on my site as a whole at the same time.

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Awesome!

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Thanks Neil for this video. I’ve been following your videos for a while and have utilized quite a few advice. However, the topic of my blog (it’s in Hungarian) is very difficult. It isn’t a product that solves a very definite problem. I mean the problem is well defined, but there is no one solution. It’s about helping the family members of alcoholics. I’d really like to hear your opinion, how you’d construct a blog on a topic. I’m aware of the miriad of KWs of this topic, but still it’s very difficult even if I consider that problem as a ‘product’ to sell. (There is no substantial fluctuation in the numbers of visitors.)

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I think the best thing you can do it just offer tips and advice to these family members. I’m sure there are tons of people out there who would find that kind of content valuable.

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Always with new ideas, precise tips. Language fails to express my inner gratitude to you. 🎉

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So glad!

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Neil! How do I reach out to people to guest post for them and gain backlinks?

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There are plugins you can download that pull emails and contact information from websites 🙂

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@Neil Patel Hi Neil, I have used those before, but I am more wondering about verbiage to use when reaching out to form partnerships or guest post opportunities. Do you have content, examples, or an answer for this?

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Hi Neil I have a question about H2s headlines, does just writing them naturally work rather than emulating competitors? It seems easier and with Google wanting to provide a good user experience, what about “blogger experience” and making bloggers’ life easier? Have you or your team experimented with that? Maybe a good idea you could explore in a video. And thanks a lot.

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Writing them naturally would be better because your content should be unique 🙂

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@Neil Patel Thanks 😀

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Let’s go!!!

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Woohoo!

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@Neil Patel Let me know if your team might need any music for any upcoming projects. Especially trailer music. I’ve been diving into making that kind of music lately. 🙏🏾

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4:39 Exactly how I feel every time I watch your video or read your article🤣🤣🤣

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That makes me SO happy to hear 🙂 That’s my goal!

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traffic decreased and subscribed to your seo service by paying USD12 but of no use as your software is faulty, showing errors like 0 words on a page when there is more than 1500 words on that page…. dissapointed

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Hello Arvind! Can you please shoot me an email regarding this? [email protected]

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sir i am new to blogging can i use copyright images on my blog with photo credit.

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I would use copyright free imagery to be safe! You can use site’s like Shutterstock or UnSplash

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@Neil Patel thank you for your kind information,😍😍

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Nice video with methods to create a business..

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Last time my website was ranking 2nd n then first in the SERP ,organically.

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That’s awesome, Sweta!

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Yep my site views decreased by 10%, that is A LOT for me

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Have you been able to get it back up at all, friend?

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Neil, do you still think that the Meta description is something to be looked at? Google is smarter now and gets the idea of your article from the text itself and the headings. But does that mean that meta descriptions are as good as meta keywords in 2022?

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Even though Google can write their own meta description I still think it’s important to write one 🙂

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@Neil Patel thank you for the information and the video. They were both great and wish to see more from you!

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Hey Neil, I would like to suggest you to move the step’s content to top of the video screen instead of left hand corner. I found the content can be covered if I turn on subtitles(CC). Thanks

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Thanks for the tip!

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